Should I Buy An Established Blog Or Start A Brand New Blog From Scratch?

Priya Florence Shah
2 min readJul 23, 2022


There are pros and cons to buying an established blog and starting a brand new blog from scratch. In this post, I’ll explain the benefits of both.

An oft-asked question from aspiring bloggers is whether they should buy an established blog or start a new blog on a brand new domain from scratch.

This post will explain the benefits of both, buying an established blog, and starting a blog on a brand new domain.

The benefits of buying an established blog

If you buy an established blog, you’ll likely have an audience already in place and backlinks that will help you hit the ground running. This can be a big advantage, as it can help you get off the ground more quickly.

However, established blogs come with their own set of challenges — including potentially outdated content, higher expectations from readers, and having to fit into someone else’s existing blogging and content framework.

Here are some of the advantages of buying an established blog:

· Faster way to grow your traffic and audience

· Can be more affordable than starting from scratch

· Can come with existing content, assets, and social media followers

One of the disadvantages of buying an established blog is that it may require more time and effort to kit out the perfect look and feel for your brand.

You may also have to spend a lot of time and effort updating outdated content, cleaning up broken links, disavowing bad backlinks, etc.

If you’re a professional blogger who already has a blogging team in place and wants to expand their blogging empire, it makes more sense to buy established blogs and give them a makeover.

The benefits of starting a blog from scratch

Starting a blog from scratch on a brand new domain has its own advantages and disadvantages.

On the plus side, you have complete control over your content, branding, and direction from the very beginning. On the downside, it can take quite a long time to get out of the sandbox and build authority and domain rank (DR).

Ultimately, it really depends on your individual goals and circumstances. If you’re looking to get started blogging with a low budget, then starting a brand new blog from scratch is probably your best bet.

However, if you’re looking to build a large and popular blog quickly, then buying an established blog can be a great shortcut to reaching your goals.

So it all comes down to what you hope to achieve with your blog and which option will help you get there.



Priya Florence Shah

✍ Bestselling Author, Award-Winning Blogger

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